The Media Lift Effect Episode 2 - How to activate smarter performance

Better social performance starts before the media budget is switched on. Brands need the right tracking, the right creative signals and a clearer understanding of what motivates their audiences.

In episode two of The Media Lift Effect, Mark Byrne, director of paid media at Brave Bison, and Gareth Harrison, strategy and innovation director at SocialChain, go deeper into how brands can activate a mindset-led social strategy and connect brand building with measurable performance.

They explore why brands should audit before they optimise, how organic content can become a live testing environment for paid media, and how tools such as AudienceGPT can help uncover audience segments that traditional demographics miss. The episode provides a practical framework for putting Brave Bison’s Paid Performance expertise into action across creative, media and measurement.

Watch the full podcast below.

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