Planning for the Best: How to Inspire Strategists

The days of the “lone planner” are over - great strategy thrives on shared thinking.  

The best strategists aren’t just problem-solvers; they’re curious, adaptable, and willing to challenge assumptions. The key to inspiring creatives? A clear, insightful brief and an immersive briefing process.  

Effectiveness remains the ultimate goal, and while strategy guides creativity, it should never just validate it.  

Brave Bison’s Strategy Director, Brenda Imeson reflects on her 15 years in strategy, the evolution of the role, and the power of collaboration.  

Read the full article on Little Black Book.