Stop guessing, start knowing: the power of audience clarity

At Brave Bison, we’ve been capitalising on the rapid innovation in the AI space to make more informed decisions that get our clients to better outcomes, faster.  

Audience clarity is everything. With AI, you can sharpen your targeting, unlock new segments, and boost performance across the board. Follow these five steps to clarify your audience and get ahead of the competition.  

Step 1: Start by building out defined potential customer segments 

Start with your data. Define your core customer segments, then augment those with AI. Machine learning will uncover new insights, showing you high-value segments beyond what you already know. 

Step 2: Leverage AI to create additional user segments  

AI doesn’t just refine - it reveals. By analysing behavioural data, AI helps you find customers who are ready to convert but aren’t showing up in your current segments. New opportunities, unlocked. 

Step 3: Target additional user segments effectively 

Now that you’ve got those new segments, don’t just focus on the ones you’re already targeting. AI helps you reach the right people, optimising for high-conversion segments and driving real impact. 

Step 4: Use customer segments to build predictive models 

Take your segmentation further. Use AI to predict future behaviours and measure success through both short-term metrics and long-term growth. You need to know what’s working and what’s coming next. 

Step 5: Diversify your campaigns and start engaging customers through the funnel 

Stop focusing on just one stage. AI lets you target customers at every part of the funnel, tailoring your messaging to boost engagement and conversions from awareness to purchase. 

Take control of your measurement strategy 

If you’re ready to take your measurement strategy to the next level, audience segmentation is the first step. Download our whitepaper for the full roadmap to audience clarity.