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The evolution of targeted advertising with AI

September 2024

Want to connect with your audience like never before? It’s time to embrace the era of hyper-personalisation.

Brenda Imeson, our Performance Strategy Director explores how brands can create experiences with AI that truly resonate. From the early days of personalised marketing, relying on machine learning for basic audience segmentation, we’re now in an era of hyper-personalisation powered by AI and data analytics.
But remember, with great power comes great responsibility. It’s crucial for brands to strike a balance between leveraging AI and truly understanding consumer motivations to avoid the pitfalls of over-personalisation.

Read the full article on CreativePool.

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