Top 5 Takeaways from Decoding Discovery: Episode 2
July 2025
Episode 2 of Brave Talk digs into the reality behind stalled SEO performance. Spoiler: it's not usually the strategy that's at fault. Instead, it's the internal barriers, comms breakdowns, and siloed teams that derail even the best-laid SEO plans. Here's what you need to know from the conversation with Geoff, Harry and Ash:
1. Collaboration with developers is non-negotiable
Technical SEO can't move forward without dev support. But getting that buy-in means more than just raising tickets. It's about understanding how developers work and showing them why it matters. Tie recommendations to business outcomes, align with their workflows, and treat developers as partners, not blockers.
2. Test, learn and iterate
If you're not testing your SEO, you're flying blind. Building a culture of experimentation, running tests, analysing performance, and refining strategy helps you prove impact and build credibility with stakeholders. It's also how you keep pace with evolving search behaviour.
3. Digital PR builds more than just links
Link building is no longer about volume. It's about brand visibility and authority. Digital PR that lands coverage in credible publications, earns citations, and reinforces your brand message should be a strategic pillar – not an afterthought. Connect it with traditional PR efforts to maximise results.
4. Align SEO with wider business goals
Senior stakeholders need to see how SEO supports the bigger picture. Whether it's revenue growth, brand positioning or audience engagement, show the commercial impact of your work. When SEO is clearly tied to business outcomes, it's far easier to secure support.
5. Keep SEO visible internally
If people don’t understand what you're doing, they won't prioritise it. Internal education and visibility are essential. Share progress regularly. Report on wins. Run internal sessions. Because the more people value your work, the more likely they are to back it.
Watch the full episode of Brave Talk: Decoding Discovery now to hear the full conversation and get ahead of the next wave of search.
...
