The Media Lift Effect Episode 1 - Rethinking paid and organic social performance

Social media performance is becoming harder to improve through media buying alone. Rising CPMs, fragmented attention and the limitations of last-click attribution mean brands need to look at the whole system around their advertising.

In the first episode of The Media Lift Effect, a SocialMinds x Brave Talk collaboration, host Eve Young is joined by Mark Byrne, director of paid media at Brave Bison, and Gareth Harrison, strategy and innovation director at SocialChain, to rethink how paid media, organic social and creative should work together.

From creator-led content and organic signals to dwell time and more meaningful attribution, they explore how marketers can reduce wasted investment and design media around the way people actually discover, consider and buy. It is a more connected approach to social performance and one that sits naturally within Brave Bison’s Paid Performance capability.

Watch the full podcast below.

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