Why do consumer tech brands use influencers in such a boring way?

“People don’t respond to perfectly curated, sales-driven content, or overly scripted influencer partnerships trying to sell them a lifestyle. People today want a sense of connection.”

Gareth Harrison, Senior Strategist at SocialChain breaks down the impact of creators on mainstream media and how consumer tech should look to brands like SharkNinja to find its moxy when it comes to influencer marketing. Learn how leveraging creators to craft authentic, culturally resonant content can transform your strategy and drive impactful results across both social and mainstream media.

Read the full article in The Drum here.