The Power of Accents: Boosting visibility for a 50+ year-old brand
Services
CHALLENGE
Answering Service Care, a third-generation, family-owned 24/7 live answering service supporting over 4,000 businesses across the US, wanted to strengthen brand visibility and awareness through Digital PR for the first time.
With a long and trusted legacy standing behind the brand, our challenge - and opportunity - was to craft a conversation-worthy campaign that delivered standout media coverage and meaningful SEO impact, all while honouring more than half a century of brand heritage.
SOLUTION
We developed The Power of Accents, a national campaign exploring how accents influence trust, connection, and perception in customer service and everyday life.
Backed by original survey data, the research revealed which accents Americans find most likeable, confident, friendly, or trustworthy, and how people feel about their own accents in professional settings. The findings positioned Answering Service Care at the heart of a nationwide conversation about voice, communication, and customer connection, which was an ideal fit for their service-led brand.
Working closely with Answering Service Care, our outreach strategy prioritised positive storytelling angles that celebrated diversity in communication.
The campaign went on to earn placements and backlinks from national, regional, and industry-relevant publications, driving notable improvements in organic performance.