How Answering Service Care earned 52 media placements with digital PR
Services
CHALLENGE
Answering Service Care is a third-generation, family-owned live answering service supporting more than 4,000 businesses across the US. After more than 50 years in business, the brand wanted to increase awareness and strengthen its organic authority through digital PR for the first time.
The challenge was to find a story with enough national relevance to generate high-quality media coverage and backlinks, while staying authentic to Answering Service Care's heritage and expertise in human communication.
Brave Bison needed to develop a digital PR campaign that could turn the brand's core proposition into a wider cultural conversation and create measurable search and audience growth.
SOLUTION
Brave Bison developed The Power of Accents, a research-led campaign exploring how accents influence trust, friendliness, confidence and connection in customer service and everyday life.
Original survey data gave journalists nationally relevant findings while creating a natural link back to Answering Service Care's expertise. Our Organic Performance team developed positive storytelling angles for national, regional and industry publications, supported by targeted media outreach and backlink acquisition.
The campaign secured 52 media placements, including 31 backlinks, while contributing to a 17% increase in total new users and a 115% rise in new users from direct traffic.