Driving global World Cup buzz on social with Beats
Challenge
We needed to cut through the noise of the World Cup with a global campaign that would get Gen Z showing brand love for Beats Fit Pro across social media.
The challenge involved a huge volume of assets, multiple athletes and locations, and the legal and creative requirements of activating around one of the world's biggest sporting events.
Solution
The campaign required us to combine global content production with social-first creative built around Defy the Noise.
We developed copy and creative that could tap into key moments during the tournament while navigating the legal requirements of a global sports campaign. More than 100 pieces of hero content featured players including Bukayo Saka, Kingsley Coman, Serge Gnabry and Ritsu Dōan, with production spanning the UK, France, Germany, China, Japan and the US.
Altogether, we published more than 215 assets, generating 117 million impressions, 35.2 million video views and 1.23 million engagements.
results
117m impressions
35.2m total video views
1.23m total engagements
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