How Currys increased page-one keyword visibility by 4,000% after migration

Currys needed to complete a multi-year digital consolidation by moving the remaining computing content from the legacy PC World website onto Currys.

The commercial opportunity was significant, but so was the SEO risk. Poor redirect mapping or technical implementation could have resulted in lost rankings, traffic and authority across important computing categories.

Brave Bison needed to deliver a site migration and technical SEO programme that preserved the value of the old domain while giving Currys a stronger foundation for future search growth.

Brave Bison mapped PC World computing URLs to the most relevant destinations on Currys, ensuring existing traffic and authority could be transferred as accurately as possible.

Our migration support included benchmarking, forecasting, redirect mapping and testing, detailed technical audits and overnight cutover support during launch.

After migration, we continued monitoring and troubleshooting for a month to identify potential issues and protect priority rankings.

Rather than simply avoiding a decline, the migration drove record visibility. Page-one keyword appearances increased from 64 to 2,906 within one month, an increase of more than 4,000%, while overall visibility grew by 62%/