How DP World Tour increased YouTube revenue by 107%
Challenge
DP World Tour wanted to grow its YouTube audience and ensure more of the value generated by its golf content was captured by its official channel.
The challenge extended beyond publishing more videos. The Tour needed a stronger content strategy for growing views and subscribers while navigating broadcast restrictions and protecting valuable footage distributed across YouTube.
Brave Bison needed to combine YouTube audience development with rights management and monetisation to create sustainable growth.
Solution
Brave Bison developed a comprehensive content and audience growth strategy designed around the viewing behaviours of golf fans on YouTube.
We worked with the DP World Tour team to optimise publishing, content formats and audience engagement while using digital rights management to automatically and manually claim eligible content.
This allowed the Tour to protect broadcast rights while capturing additional advertising revenue from content circulating across the platform. The strategy increased YouTube views by 42% year on year, revenue by 107% and subscribers by 136%.
results
42% increase in views YoY
107% increase in revenue YoY
136% increase in subscribers YoY
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