Helping city breakers travel like a local with Eurostar Unfiltered
Services
CHALLENGE
Eurostar wanted to reclaim its voice in the travel market and become more favourable than seemingly more convenient and less sustainable competitors.
While Eurostar had taken a modern approach to social content, much of the category was beginning to look the same. City-break travellers also tended to view their travel provider as a logistical part of the journey rather than part of the adventure itself. That needed to change.
SOLUTION
Our big idea was Eurostar Unfiltered.
We developed Eurostar's "local" voice by positioning the brand as the go-to source for European cities' best-kept secrets. Working with creators across London, Paris, Amsterdam and Brussels, we created a European travel guide built around seeing each destination through the eyes of a local rather than a tourist.
The creator-led approach gave Eurostar a distinctive social proposition and demonstrated how creators could play a role beyond traditional influencer endorsement.
results
56 Pieces of Content
18 Local creators
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