How Fairmont generated $1m in media value with digital PR
Services
CHALLENGE
Fairmont Hotels & Resorts wanted to increase organic reach and strengthen brand visibility in the highly competitive luxury travel market.
Any campaign needed to attract media attention and authoritative backlinks while remaining consistent with Fairmont's premium positioning and the distinctive experiences offered across its global hotel portfolio.
Brave Bison needed a digital PR strategy capable of balancing search authority, editorial appeal and luxury brand storytelling.
SOLUTION
Brave Bison developed a portfolio of content-led digital PR campaigns designed around topics with both editorial relevance and a credible relationship to the Fairmont brand.
Campaigns ranged from the Decline of Bees infographic to stories around luxury guest experiences, wedding trends and wellness travel.
Visually rich, shareable assets gave journalists compelling reasons to cover each story while creating opportunities for high-quality backlinks to strengthen Fairmont's wider organic authority. The programme generated $1 million in advertising value and secured coverage from major publishers including the Daily Mail, BuzzFeed and TripZilla.
results
$1,000,000 in advertising value generated
Earned coverage from major outlets including Daily Mail, BuzzFeed, and TripZilla
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