198% increase in organic traffic for Europe’s largest online retailer of premium beauty products

Services

CHALLENGE

Feelunique, a frontrunner among Europe’s online beauty retailers, was determined to enhance its organic visibility and revenue in an intensely competitive market dominated by high-street brands and large e-commerce platforms. Recognising the rapidly changing beauty landscape and the need to differentiate itself in SEO and digital PR, they sought our expertise to enhance their performance and brand engagement.

SOLUTION

We crafted a powerful blend of SEO and Digital PR strategies, pinpointing crucial content gaps and technical opportunities to bolster site authority and visibility. Our campaigns featured engaging content, such as "Global Beauty" and "Remarkable Women," which not only celebrated diversity within beauty trends but also empowered women worldwide.

These initiatives garnered significant media attention and backlinks from leading publications, including Cosmopolitan, Daily Mail, and The Telegraph, while simultaneously enhancing internal linking and content structure to bolster commercial pages.