How Feelunique increased organic traffic by 198% with SEO and digital PR

Services

CHALLENGE

Feelunique was competing for organic visibility against major beauty retailers, established high-street brands and large ecommerce platforms.

The retailer needed to differentiate itself in search while increasing both organic traffic and revenue across an extensive premium beauty catalogue.

Brave Bison needed to combine SEO, content and digital PR so authority-building campaigns supported the commercial sections of the site rather than operating separately from them.

SOLUTION

Brave Bison identified technical, content and authority gaps limiting Feelunique's search performance.

We developed creative digital PR campaigns including Global Beauty and Remarkable Women, designed to attract media attention and authoritative backlinks while reinforcing Feelunique's position in the beauty category.

Alongside PR activity, we improved content structure and internal linking so authority generated by campaign assets could strengthen commercially important pages. The combined Organic Performance strategy increased organic traffic by 198% and organic revenue by 41%.