Driving record-breaking performance for 24 hours of Le Mans on YouTube and Tiktok

As well as managing the complex operational demands of a 24-hour race, we were also challenged with boosting the already impressive 2024 key metrics by at least 20%.

We had to deliver a high volume of content in multiple aspect ratios; each tailored to the unique best practices of different platforms. While capturing the excitement of the race’s first hour was crucial, it was equally important to maintain a steady stream of content throughout the entire 24-hour race and across the week-long event schedule.

We came up with a workflow that allowed us to produce reactionary content while gathering clips for highlights packages, including four practice sessions, two qualifying sessions, three in-race periods and two post-race pieces.

This workflow allowed us to compile and share the best clips between our teams working on various time zones around the world.