1,156% ROI for the UK’s largest leisure charitable social enterprise

GLL, along with its consumer-facing brand Better, is the biggest leisure charitable social enterprise in the UK. They manage over 250 public sports and leisure centres, plus a range of other public services. In 2018, they decided it was time to step up their game by taking control of their organic search and content performance and boosting their digital reputation.

We took a deep dive into GLL’s technical SEO performance and found a bunch of lingering issues. We then rolled out a complete upgrade of their technical strategy, focusing on improving the website architecture, improving crawl efficiency, and optimising key content areas. By working closely with GLL and crafting a strategy that fits their business model, we set them on the path to impressive organic growth and a standout ROI.

While the results of this campaign speak for themselves, it is important to note that the agency fit we have found in Brave Bison is certainly one of the main determining factors in this level of shared success. A thorough review of our technical performance flagged a number of legacy issues, resulting in a complete overhaul of our technical strategy and ultimately the best ROI we’ve seen in years. Proof that making the move to Brave Bison was the best thing we ever did!

Steve Ward, Digital & Technology Director, GLL