Racing to success for GT World
Challenge
We were challenged to take GT World to a new level on YouTube where it could compete with other big rights holders in motorsport. When GT World first came to us over 10 years ago, the channel was very small so growing key metrics including views, subscribers and revenue was essential.
Solution
As well developing a bespoke content strategy and proving rights management services, we have begun editing thumbnails, highlights, compilations and Shorts to take GT World’s channel to the next level.
results
Last year revenue grew by 114%
Total subscribers have grown by over 100% in the last three years
Since our partnership started, viewership has grown from 1m a year to 40m a year
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