Helping Racing TV race ahead on YouTube during Cheltenham Festival 2026

Cheltenham Festival is one of the biggest moments in the horse racing calendar, creating a concentrated window in which fans want highlights, live coverage and race content as quickly as possible.

For Brave Bison’s first festival working with Racing TV, the challenge was to improve the performance and presentation of its YouTube channel while reacting to a high volume of incoming content in real time.

The team needed a YouTube channel management approach that could increase discoverability and click-through rates across livestreams and video-on-demand content, while working within complex broadcast and digital rights restrictions.

Brave Bison worked alongside Racing TV throughout Cheltenham Festival, combining real-time channel and livestream management with content optimisation and rights protection.

As race footage arrived, our team optimised titles, metadata, thumbnails and publishing workflows so content could reach audiences quickly while interest was at its highest. We also refined channel structure and content strands to create a more consistent YouTube experience.

Alongside publishing and optimisation, our rights management team implemented Content ID, monitored unauthorised livestreams and manually claimed user-generated content using Racing TV footage.

The work helped Racing TV generate 958,000 views, up 50%, increase watch time by 51% and grow impressions by 38%.