Helping Racing TV race ahead on YouTube during Cheltenham Festival 2026

Brave Bison recently partnered with Racing TV, supporting their coverage of the Cheltenham Festival 2026 one of the most prestigious events in the horse racing calendar. As this marked our first festival working with the racing rights holder, our focus was on elevating the performance and presentation of Racing TV’s YouTube channel.

Working closely with the Racing TV team on the ground, Brave Bison operated in real time, reacting to incoming content as it was captured and published. Across highlights and livestreams, we implemented best practices in optimisation, ensuring content was surfaced quickly and effectively to audiences.

Our role spanned channel management and performance optimisation, with a particular emphasis on refining content strands and enhancing thumbnail design to improve click-through rates and overall channel consistency across both their VoD and Live form content.

By aligning speed, strategy, and creative execution, we helped strengthen Racing TV’s YouTube presence during a key moment in the racing calendar and helped build the momentum heading into the backend of the jumps season at the Grand National at Aintree.

- A dedicated team worked across the Cheltenham Festival 2026, collaborating closely with Racing TV both remotely and with on-the-ground support to ensure seamless content delivery throughout the event.
- Partnered with Racing TV to develop and implement a rights-conscious content strategy, ensuring all footage usage aligned with broadcast restrictions while maximizing YouTube performance across key territories.
- Managed and optimized a high volume of video content, spanning race highlights, key moments, and livestream coverage, ensuring a consistent flow of engaging content for Racing TV’s digital audience.
- Delivered a strong focus on livestream operations, including real-time optimization, stream management, and audience engagement to bring fans closer to the action as it unfolded.
- Oversaw full rights management processes, including the implementation and management of Content ID, helping to protect Racing TV’s valuable racing footage across YouTube.
- Proactively monitored and enforced anti-piracy measures, including the identification and takedown of unauthorized livestreams and the manual claiming of user-generated content using Racing TV rights.
- Reacted in real time to incoming race footage, optimizing metadata, thumbnails, titles, and publishing workflows to improve discoverability and performance.
- Introduced improvements to channel structure and content strands, alongside enhanced thumbnail design, to elevate the overall look, feel, and consistency of Racing TV’s YouTube presence.