Lamb Weston came to us with a clear challenge: lead the brand's launch in the UK after strong international success.

Beyond scroll-stopping social content, they needed a partner who could define their full social strategy from the ground up and help them enter a competitive market with clarity and confidence.

We built a complete strategic foundation across audit, category insights, audience understanding and platform behaviour, then shaped a social-first identity that introduced Lamb Weston to UK consumers and later scaled into the EU.

We created a distinctive tone of voice and clear visual and creative principles that could work across multiple formats, platforms and markets.

We also built a framework connecting organic, paid and creator activity into one ecosystem. Influencers and creators weren't an add-on. They were central to how the brand showed up, helping Lamb Weston earn attention, not just buy it. Paid Social then amplified the content already resonating with audiences.

The same strategic foundations allowed the work to scale into the EU while adapting to local nuances and keeping the brand consistent across markets.