924% surge in organic traffic for four highly competitive travel products
Services
CHALLENGE
With a staggering 43 million monthly users across 40+ countries, Lastminute.com stands as a dominant force in the last-minute travel deals sector. However, facing fierce competition from rival brands that were aggressively investing in SEO, they turned to us not only to recover lost ground but also to ignite substantial organic growth for key high-traffic URLs and their associated search terms in this ultra-competitive travel landscape.
SOLUTION
Our approach kicked off with a powerful series of quick wins, optimising key landing pages through on-page SEO and strategic keyword expansion while reclaiming valuable unlinked brand mentions. This strategic initiative successfully converted 59 mentions into authoritative backlinks from prestigious domains, including Econsultancy and The Huffington Post.
Concurrently, we launched cutting-edge digital PR campaigns, leveraging creative content assets, such as the “City Centre to Check-In” visual piece. These campaigns not only resonated with the brand’s identity but also secured over 100 high-value backlinks from major publications, including The Sun, Daily Mail, and Business Traveller. We effectively channelled link equity through meticulously optimised internal linking structures to drive traffic to our priority pages.
results
+924% increase in organic traffic across four highly competitive priority terms
+2,190% return on investment
59 high-authority backlinks reclaimed, including from Econsultancy, Recode, and HuffPost
100+ new links secured through Digital PR from sites like The Sun, Bustle, and Daily Mail
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