How Lastminute.com increased organic traffic by 924% with SEO and digital PR
Services
CHALLENGE
Lastminute.com operates in one of online travel's most competitive search environments, with rival brands investing heavily in SEO across high-value travel terms.
The business wanted to recover lost ground and generate significant organic growth across four priority travel products and their associated landing pages.
Brave Bison needed an SEO and digital PR strategy capable of improving the relevance and authority of commercially important pages in a highly contested SERP landscape.
SOLUTION
Brave Bison began with quick wins across priority landing pages, expanding keyword targeting and improving on-page SEO.
We also reclaimed unlinked brand mentions, turning 59 existing references into authoritative backlinks from publishers including Econsultancy and The Huffington Post.
Larger digital PR campaigns such as City Centre to Check-In generated more than 100 additional links from publications including the Daily Mail, The Sun and Business Traveller. Internal linking then directed that earned authority towards priority commercial pages, contributing to a 924% increase in organic traffic across the targeted products.
results
+924% increase in organic traffic across four highly competitive priority terms
+2,190% return on investment
59 high-authority backlinks reclaimed, including from Econsultancy, Recode, and HuffPost
100+ new links secured through Digital PR from sites like The Sun, Bustle, and Daily Mail
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