Replatforming Magic Madhouse with a scalable BigCommerce solution
Challenge
Magic Madhouse needed to replatform to a more stable SaaS architecture after sustaining increased demand on its legacy platform.
The new platform needed to support an extensive and volatile product catalogue, provide sophisticated and up-to-date search results and integrate with warehouse systems managing stock, products and customer orders.
It also needed a new PIM, bespoke availability and pricing rules, and a modern responsive front end.
Solution
We used BigCommerce as the foundation of the new ecommerce platform and Stencil to build the new frontend quickly.
Klevu powered site search and merchandising, while Sales Layer managed product information and manual overrides around stock and price.
A bespoke Laravel middleware layer connected BigCommerce to the PIM and warehouse management systems, transferring catalogue, pricing and stock data automatically.
By combining largely out-of-the-box services with bespoke systems integration, we replatformed Magic Madhouse to an MVP in three months.
results
Three-month replatforming to a Minimum Viable Product
A revamped website solution compatible with all BigCommerce applications
A bespoke middleware layer that could sustain complex business rules and extensive product data
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