Launching a top-rated fragrance ad on TikTok and Instagram with Montblanc
Services
CHALLENGE
To celebrate the release of Explorer Platinum, Montblanc tasked us with positioning this exciting release as the fragrance to have, for embarking on a journey of self-discovery and adventure. Our aim was to raise awareness of the Montblanc Explorer franchise, whilst also driving purchase intent.
SOLUTION
We worked with six creators challenging them to embody the fragrance by searching within themselves to see what truly inspires them. Across three activations across TikTok and Instagram, we used their unique stories of adventure-filled exploration to create engaging content, positioning Montblanc’s luxury fragrances as a must have.
The ad was ranked by TikTok as Top Ads in the Fragrances and Perfumes Industry.
results
+294% increase in intent to purchase
Nearly 34m link clicks
10m impressions
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