Launching a top-rated fragrance ad on TikTok and Instagram with Montblanc
Services
CHALLENGE
To celebrate the release of Explorer Platinum, Montblanc tasked us with positioning the fragrance as a product for people embarking on a journey of self-discovery and adventure.
Our aim was to raise awareness of the Montblanc Explorer franchise while also driving purchase intent.
SOLUTION
We worked with six creators, challenging them to embody the fragrance by exploring what genuinely inspired them. Across three activations on TikTok and Instagram, we used their individual stories of adventure and exploration to create engaging content that positioned Montblanc's luxury fragrance around personal discovery.
The resulting creative was recognised by TikTok as a Top Ad in the Fragrances and Perfumes category.
results
+294% increase in intent to purchase
Nearly 34m link clicks
10m impressions
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