Driving performance for PGA Tour

Since 2017, our client PGA TOUR has tasked us with growing subscriber base, views, watch time and revenue on its official YouTube channel.

Our solution is an organic content strategy rooted in golf expertise and platform know-how. Combining data driven content production with best practice publishing methods to delight and engage fans, our rights management and revenue strategy focused on a powerful resource: user-generated content (UGC). When a star like Tiger Woods plays, videos of his performance are uploaded and re-uploaded hundreds of times. As the rights holder, the PGA TOUR can claim and monetise those videos, generating revenue through ads. The result? A massive bank of user-generated content, generating revenue and driving viewers towards official channels.