Creative art meets science as Seasalt boosts ROAS by 32%
CHALLENGE
Seasalt, a fashion brand known for its strong brand and commitment to quality, operate differently to other fashion retailers. Rather than releasing seasonal collections, they launch new products on a much more frequent cycle through the year. So, they needed an ongoing stream of fresh, high-performing creative to support their Facebook and Instagram ads strategy.
With their high aesthetic, the additional challenge was to balance the art of brand storytelling with the science of performance marketing. This is a hard balance to strike, because ad creative often exhausts and stops performing within 2-4 weeks. Furthermore, platform algorithms often favour native ads - UGC and lo-fi content-as-ads often perform better. Seasalt needed creative with a glossy finish and that also delivered measurable results across their digital channels.
SOLUTION
Enter AdStudio, Brave Bison's performance creative powerhouse, combining expert strategists, designers, and proprietary AI technology to deliver hard-working, channel-native ads at speed and scale.
After understanding their brand, we used our own AudienceGPT to gain actionable audience insights and refine the creative strategy. From there, we designed a comprehensive full-funnel creative approach:
Concepting: This was key for Seasalt, we ran fast cycles of creative development, keeping the work on-brand.
Creative testing program: Using a robust testing framework, we delivered creative variants to test different messaging, visuals, and formats. We used the data from these tests to optimise and refresh the creative regularly.
Ongoing delivery and optimisation: Through continuous creative production and testing, we ensured that performance steadily improved, with new creative assets developed and refreshed regularly.
With our AdStudio framework, we seamlessly integrated with Seasalt's Facebook ads strategy to deliver high-impact, algorithm-friendly creative. Our solution revolved around balancing two key priorities: maintaining Seasalt’s iconic brand values and creating performance-driven ads that could fuel continuous testing and optimisation.
Seasalt saw a 69% increase in CTR and 32% improvement in ROAS while keeping their brand vision intact. Performance and creative were no longer at odds—they were in sync, driving growth and delivering results.
results
32% ROAS uplift
27% ROI uplift
69% CTR uplift
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