How Seasalt increased ROAS by 32% with performance creative
CHALLENGE
Unlike fashion retailers built around a small number of seasonal collections, Seasalt introduces new products throughout the year. That creates a constant need for fresh creative to support its Facebook and Instagram advertising.
The challenge was not simply producing more assets. Seasalt has a distinctive premium visual identity that needed to be protected, while Paid Social platforms increasingly reward native, varied and frequently refreshed creative.
With advertising creative often losing effectiveness within a matter of weeks, Seasalt needed a scalable Performance Creative approach that could maintain its brand standards while continuously generating and testing new ideas designed to improve performance.
SOLUTION
Enter AdStudio, Brave Bison's performance creative powerhouse, combining expert strategists, designers, and proprietary AI technology to deliver hard-working, channel-native ads at speed and scale.
After understanding their brand, we used our own AudienceGPT to gain actionable audience insights and refine the creative strategy. From there, we designed a comprehensive full-funnel creative approach:
Concepting: This was key for Seasalt, we ran fast cycles of creative development, keeping the work on-brand.
Creative testing program: Using a robust testing framework, we delivered creative variants to test different messaging, visuals, and formats. We used the data from these tests to optimise and refresh the creative regularly.
Ongoing delivery and optimisation: Through continuous creative production and testing, we ensured that performance steadily improved, with new creative assets developed and refreshed regularly.
With our AdStudio framework, we seamlessly integrated with Seasalt's Facebook ads strategy to deliver high-impact, algorithm-friendly creative. Our solution revolved around balancing two key priorities: maintaining Seasalt’s iconic brand values and creating performance-driven ads that could fuel continuous testing and optimisation.
Seasalt saw a 69% increase in CTR and 32% improvement in ROAS while keeping their brand vision intact. Performance and creative were no longer at odds—they were in sync, driving growth and delivering results.
results
32% ROAS uplift
27% ROI uplift
69% CTR uplift
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