Focused long tail content strategy results in 655% increase in traffic
Services
CHALLENGE
The Met Office, the UK’s leading authority on weather, sought our expertise to enhance their organic visibility and performance across various informational and scientific topics. Despite their strong reputation, they were missing out on capturing significant search demand for crucial weather-related queries, especially long tail terms. They required a robust strategy to seize this opportunity.
SOLUTION
We implemented a targeted long-tail content strategy designed to expand and optimise informational content, precisely aligning it with user intent. By identifying and addressing underserved search queries, we realigned their content strategy to match how users search. This involved rewriting and reorganising pages, enhancing internal linking, and ensuring the content was prominently featured in search engine results pages (SERPs).
results
+655% increase in organic traffic
Substantial uplift in rankings for long tail weather-related queries
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