Scaling Winparts across European markets with composable commerce
Challenge
Winparts, part of Alliance Automotive Group, approached us to rapidly operationalise and scale its platform across multiple markets.
The business needed an enterprise-ready platform capable of handling high product volumes, multiple languages and complex data requirements while maintaining a highly performant customer experience and protecting previous SEO investment.
Winparts was required to use SAP Commerce Cloud as a core platform, while bespoke real-time and near-real-time data feeds also had to connect with legacy systems.
Solution
We delivered a scalable composable solution using SAP Commerce Cloud for business logic and Alokai for storefront management.
Storyblok supported content management, Elastic powered search and Mollie handled payments, while Winparts' custom ERP and CRM systems were integrated to manage its extensive business data.
Our systems integration work connected around 40 systems, including real-time and near-real-time feeds for categories, products, customers, orders, vehicles and returns. The architecture created a scalable foundation for expansion across additional EU territories without sacrificing site performance.
results
95+ initial Lighthouse scores across the board.
40 integrations implemented.
2 million products processed from the legacy system.
2 million customer data points integrated.
5 million orders data points imported.
2000 categories processed.
1600 JIRA tickets raised; 1330 released.
521 bugs addressed with 91% fixed and closed on time.
98 epics created.
8 payment methods supported, including Visa, Mastercard, Amex, iDEAL, PayPal, Bancontact, Klarna, and Apple Pay.
1 new site launched in Belgium, in French.
Ongoing future functionality planned for additional EU territories.
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