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Giving PAUL’s UK website a complete digital makeover  


London-based bakery PAUL had a powerful global vision and a desire to grow its business catering and events market.

But PAUL knew this wouldn’t be possible without a brand new eCommerce platform that could support its ambitious online growth strategy.

At the same time, PAUL recognised the need to cater to existing in-store customers, as well as those interested in its restaurant and masterclass experiences.

PAUL’s new eCommerce platform needed to consider all these audiences and provide the necessary tools to capitalise on these areas of growth. It also had to be readily scalable to support PAUL's future global presence online. 


We rebuilt the entire UK website with Magento 2 Commerce Cloud, the latest iteration of the full-featured eCommerce solution.

Our solution gave PAUL the ability to create personalised shopping experiences and boost conversions by dynamically displaying content, promotions and prices based on customer segments.

What’s more, we boosted the website’s efficiency for business customers by simplifying the bulk ordering process, so they could place corporate orders quickly and with confidence.

The new website made it super easy for customers to explore PAUL's wide range of products and services. Whether they were checking out the pastry menu on their morning commute or ordering a catering platter for an office lunch, we ensured that PAUL provided a best-in-class customer and checkout experience. 


A fully conversion-centric redesign  

A seamless and optimised back end order process 

New omnichannel delivery solutions

Bespoke business and wholesale-focused ordering tools 

A more frictionless customer experience  

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