WWF's annual World Wildlife Day sees brands and sports clubs removing animals and natural references from their logos for one day, to highlight the dramatic loss of biodiversity we face, under the hashtag #worldwithoutnature.

Before generative AI, we could only imagine what a world without nature might look like. But with this new technology now in the capable hands of millions of people, we could use it to turn those ideas into pixels within seconds and mobilise a growing and engaged community to take action. This simple thought carried the campaign. 

To help us deliver the pro-bono campaign, we invited thousands of creatives from the Artificial Intelligence Creative Community to respond to a simple brief: Imagine a world without nature. 

The campaign was turned around from idea to execution in just seven days and was played out across LinkedIn, Instagram and Twitter.