#DoorStepMagic for Milk & More in lockdown
Milk & More needed a cutting-edge digital platform to seamlessly connect the supply chain with the milkmen and women of the UK.
Not only did we deliver, but we did it just in time to make them a food lifeline during the pandemic.
Service
eCommerce consultancy
Technical delivery and system integration
Platform: SAP CX Commerce Cloud
THE BRIEF
Create a new platform to support Milk & More’s mission: delivering glass-bottled fresh milk (and 200 other products) to thousands of doorsteps in the UK. The eCommerce system had to be capable of processing tens of thousands of daily transactions for delivery by 7 AM the following morning. All without crashing during peak demand.
HOW WE DID IT
We developed a smooth online experience that was as reliable, easy and convenient: just like a friendly, dependable milkman or woman. Upgrading from SAP Hybris to SAP Commerce Cloud V2 increased performance and reliability.
The custom platform streamlined delivery rounds for existing and new addresses, making more products available. Improved payment systems and user journeys made ordering even easier.
Our approach
We built a platform capable of coping with huge surges in demand, and just as well we did because the pandemic hit not long after launch day. This was an extreme test, but one we passed with flying colours. In fact, countless customers and the BBC hailed Milk & More as a hero and food lifeline of the first lockdown.
The results
33,000 new account registrations in March and April 2020
1.2 million deliveries each week
+300% more site visits during lockdown
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