In this episode we sit down with Sam Kelly, Chief Experience Officer at Virgin, to explore why building genuine human connections has never been more important for brands.

Together, with our CMO, Hannah Baker, Sam discusses the power of creating memories over messages, protecting audiences' "time to dream" in an increasingly distracted world, and how human-centric marketing can deliver both emotional impact and measurable business results.

Sam also shares practical advice for marketers looking to champion this approach and bring stakeholders along on the journey.

Watch the full episode below.

PLAY VIDEO

...