Avis Budget Group expands Brave Bison’s EMEA search remit

Today, Avis Budget Group has renewed and expanded its partnership with Brave Bison, continuing to lead SEO, content and digital PR across the company's EMEA markets throughout 2026 while supporting its digital transformation and preparing its brands for the evolution of AI-powered search.

The partnership has more than tripled in scope since it began in 2019, when Brave Bison was appointed to support SEO across Avis’s core EMEA markets. It now spans both Avis and Budget, covering the UK, France, Germany, Spain, Italy and Portugal, alongside a wider network of markets across Northern, Central and Eastern Europe. 

As part of the renewed remit, Brave Bison will lead Avis Budget Group’s organic search strategy across EMEA, covering technical SEO, content and digital PR. They will also work alongside TransPerfect, Avis Budget Group's localisation partner, to support multilingual content creation and optimisation across the region.

The expanded programme comes at a pivotal moment for Avis Budget Group as it migrates its EMEA websites to a new content management platform while adapting to rapidly changing search behaviour. Brave Bison will help safeguard organic performance throughout the migration by strengthening technical SEO foundations, while introducing AI and large language model search tracking to help the business understand how its brands are discovered through emerging search experiences.

The work will also help Avis and Budget improve how their regional websites serve travellers across EMEA. 

Hannah Kimuyu, CEO of Brave Bison Performance & Commerce, said: “Since we began working with Avis Budget Group in 2019, the partnership has grown significantly in both scale and ambition. We're excited to continue working alongside the team to build a search strategy that delivers lasting commercial value. 

Megan Ketterer, Partnerships & Growth Director at Brave Bison also added: "One of the most rewarding parts of this partnership has been seeing it evolve over time. By working closely with the Avis Budget Group team, we've been able to broaden the ways we support the business and continue building on a relationship that's gone from strength to strength."

Read more about how we helped Avis secure £948K in earned media value through data-driven digital PR across the UK, Germany, and France.