Demogs are dead, mindsets are massive

Demographics are dead, mindsets are the future of marketing.

Forget generations, it's time to focus on why people buy, not just who they are. In MediaCat’s latest article, Matt Garbutt reveals how AI-powered psychographics are unlocking the hidden motivations, aspirations, and behaviours of audiences – allowing brands to speak directly to their customers’ mindsets, not their age. The old ways of marketing are out, and the future is in understanding your customers on a deeper level.

Read the full article on MediaCat.