Deliveroo on AI search and the new rules of discovery

AI-powered search is changing how people discover and trust information, and the fundamentals of great SEO are evolving with it.

In this episode of Brave Talk, Harry Clarke, Head of SEO at Brave Bison, sits down with Naomi Francis-Parker, organic growth manager at Deliveroo, to explore the discovery shift being driven by AI and what a modern SEO operating model looks like in response. From measurement and schema to agentic commerce and the changing role of Digital PR, Harry and Naomi unpack what's genuinely changing, what still matters and how brands can adapt as search becomes increasingly fragmented across platforms and AI-powered experiences.

Bringing together an in-house and agency perspective, the episode explores how marketers can move beyond thinking of search as a single channel and start building strategies around how people discover, evaluate and choose brands today. Search isn't disappearing, it's getting bigger and a lot more interesting.

Watch the full episode below.

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