Fan Week is no longer just a warm-up act

Fan Week should be one of tennis’ biggest growth opportunities.  
 
It’s a chance for rights holders to get fans on site and build buzz before the first serve. Create more value for partners, and make the tournament feel bigger than the match schedule alone.  
 
But while the opportunity is huge, the way it’s being used still varies wildly.  
 
Martin Ruffell, director of audience development for Brave Bison Media Network, shared his thoughts with SportsPro on why fan week is no longer just a warm-up act.  
 
Click here to read more.