Front-Of-Shirt Sponsorship: Time For A Shake-Up?

June 2025

Is it time to rethink front-of-shirt sponsorship?

“For decades, the front-of-shirt sponsor has been a cornerstone of football club commercial strategy – and one of the most iconic brand placements in sport.”

Our growth manager, Sam Priest, gives his take on why it might be time for a shake-up in his latest piece for Sport Industry Group.

Read the full article in Sports Industry Group.

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