How AI is transforming audience targeting

March 2025

AI isn’t just streamlining tasks—it’s reshaping how we understand and reach audiences.

In his latest article for The AI Journal, our Director of AI & Creative, Matt Garbutt, explores how tools like Copilot and AudienceGPT are making advanced clustering and silicon sampling more accessible, offering smarter alternatives to outdated demographic targeting.

Discover where AI is taking audience intelligence next—and what marketers need to know about the ethical considerations along the way.

Read the full article for The AI Journal here.

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