Beyond the ban: what the under-16 social media debate means for brands

The UK's proposed social media ban for under-16s continues to spark debate across the industry.

In Decision Marketing, SocialChain CEO Jacinta Faul argues the real question isn't whether the ban goes ahead. It's where youth culture goes next.

Young people will keep finding places to connect, whether that's gaming, private messaging groups, creator-led communities or spaces that don't exist yet. For Jacinta, the industry conversation shouldn't stop at restriction. It should start with building safer digital spaces from the ground up.

For marketers, that means understanding where youth culture is heading and putting safety and age-appropriate experiences first.

Read the full piece on Decision Marketing.