How we’re unlocking the future of customer experience with Storyblok

Every click, swipe, and scroll is a chance to impress and convert. A composable CMS solution makes that easier, giving retailers the flexibility to streamline workflows and elevate the entire digital experience. 

The problem?  

Monolithic platforms just don’t cut it anymore. When everything’s bundled into one bulky system, even the smallest change becomes a mission. Updates stall. Innovation slows. And worst of all? The user gets lost in the mix. 

Retailers, especially those with complex and rigid software architectures, often focus so much on their infrastructure that they overlook the most important part: the user. As a result, content often takes a backseat to catalog and pricing complexities. 

We’ve seen how changing the CMS and ecommerce solution can dramatically transform a retailer’s setup and customer experience.  The user is the one driving sales, loyalty, and long-term success. Ignoring the power of a headless CMS and ecommerce solution is a missed opportunity. 

The fix?  

Composable commerce is the antidote to legacy lock-in. It’s modular. It’s API-first. It lets you plug in best-in-class tools for cart, checkout, merchandising, content and everything in between. This architecture means you can scale and adapt at the speed of your customer, without breaking your entire stack to do it. 

With an API-first architecture, composable commerce enables businesses to connect specialised solutions for checkout, cart management, merchandising, promotions, and content management — each integrated into a cohesive, seamless experience. 

Why we work with Storyblok 

We’ve delivered 300+ ecommerce projects, many of them involving composable transformations. Our experts bring together platforms like Storyblok and SAP Commerce Cloud to build sleek, seamless experiences across every digital channel. 

We choose Storyblok because it helps us solve real problems for retailers. Its intuitive workflows, visual editor, and page builder let non-technical teams move faster, removing reliance on dev cycles and unlocking true agility. Paired with our discovery-led approach, it means we can roll out content faster, test more efficiently, and keep the focus on what really matters: customer experience. 

Its flexibility makes it a natural fit for our composable builds, with content reuse, omnichannel delivery, and personalisation tools that slot easily into wider martech stacks. That makes it easier for us to help brands scale smarter, streamline operations, and stay ahead of what’s next. 

Better integration  

Composable architectures enable easy integrations with tools such as PIM (Product Information Management), CRM (Customer Relationship Management), and AI-driven recommendation engines, ensures that the right content, products, and messaging are delivered to the right customer at the right time. For enterprises with legacy ERP systems, this integration is vital to ensure data consistency across all channels while continuing to leverage the core functionalities of your ERP.  

Future-proof your digital experience 

As consumer behaviour shift, and expectations evolve, your technology must stack. A modern CMS allows for easy updates and the ability to adopt new technologies as they emerge. With a composable setup, you’re ready to plug in whatever comes next — AI tools, new channels, third-party services without ripping and replacing your whole foundation. 

By decoupling the front end, integrating best-in-class tools, and delivering personalised, omnichannel experiences, retailers can boost satisfaction and adapt to future challenges. As more embrace the composable approach, the potential for exceptional customer experiences grows, and those who make the shift will stay competitive, improve efficiency, and meet the high expectations of today’s digital consumers. 

So, if you're ready to ditch the digital deadweight, get in touch.