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Discover how PepsiCo's Head of Digital and Technology, Luke Blackburn, balances global brand strategy with challenger-brand agility, sharing insights from Poppi's UK launch to Pepsi Max's culturally driven marketing across international markets.
Balancing strategy with agility in a portfolio business | Luke Blackburn | PepsiCo
July 2026 (00 min)
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Listen to the latest episode
System1 on making creator advertising work for your brand | Beth Marchant | System1
August 2026 (00 min)
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Listen to the latest episode of The Commentary Box
Formula E on winning the culture war, not just the race | Ellie Norman | Formula E
July 2026 (00 min)
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