The measurement delusion: Stop chasing the past and start building for the future

Last-click conversions might be easy to track—but they don’t tell the full story.

In his latest article for Performance Marketing World, our managing director of Performance, Andy Platt, explains why relying on last-touch attribution oversimplifies customer journeys and risks missing what’s really driving growth.

Discover the measurement myths that could be limiting your performance—and how to move beyond them.

Read the full article here.