Under the Lid with Furniture Village — Episode 1: Prepping for Peak

When it comes to peak season, getting the prep right is half the battle.

In this first episode of Under the Lid, we sit down with Stephen Seage, Senior Performance Marketing Manager at Furniture Village, to unpack how the brand tackled one of the most critical moments in the retail calendar.

From shifting brand budget into generic search to drive local footfall, to building fluid, insight-driven plans rooted in last year’s learnings -Steve shares the strategy behind the scenes.

Watch the full episode below to find out how Brave Bison and Furniture Village laid the foundations for a high-performing peak.

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