What does the Autumn Budget mean for the ad industry?

With middle earners facing stealth tax pressures in the UK Autumn Budget 2025, concerns around squeezed consumer spending are front of mind. Our strategy director Brenda Imeson joins other industry leaders in responding to what this means for advertising.

She warns that with pressure on disposable incomes, brands need to prioritise resonance over reach: "people want to feel seen and understood — not just sold to."

Creativity, empathy and brand trust will be the differentiators as marketers try to cut through in an increasingly value-conscious economy.

Read the full article on Little Black Book.