Where the next growth opportunities in sports marketing lie

Sports marketing is scaling fast, with rising rights costs and increasing competition pushing brands to think more strategically about where they invest. The biggest opportunities aren’t always in the most saturated spaces, but in the areas still being shaped.

Our chief business officer for Engage Casey Harwood highlights where brands should be looking next, from emerging formats to underdeveloped audiences and new ways of engaging fans. As he explains, “the opportunity lies in identifying spaces where attention is growing but investment hasn’t caught up yet,” as brands look to unlock value beyond the most crowded channels.

Read the full article on The Drum.