Why organic growth looks different now, not smaller

Is organic growth harder than it used to be?

Our CEO of Performance and Commerce, Hannah Kimuyu, argues the truth is more nuanced. While organic search can look like it's doing less, the search journey has simply moved into places that are harder to measure. Brands that still plan SEO, digital PR, paid media and commerce in silo are missing a trick.

"Organic search now depends on more than content sitting on a website," says Hannah. "It needs a clearer connection between what the brand says, what others say about it and what machines can understand."

Read Hannah's full article on Performance Marketing World's Squad series.