Where the untapped opportunities in sports marketing sit

As investment in sports marketing accelerates, the most obvious opportunities are becoming increasingly crowded. The real growth lies in the spaces still being shaped, where attention is building but commercial models are still evolving.

Our head of content Paul Reid highlights where brands should be looking next, from emerging platforms to new formats of fan engagement that move beyond traditional rights deals. As he explains, “the next wave of growth will come from how well brands understand and engage audiences outside of traditional broadcast environments,” as digital ecosystems continue to reshape how fans discover and interact with sport.

Read the full article on The Drum.