MAD//Fest London 2026: The takeaways from our three-day podcast takeover

3 days. 15 live podcasts.

This year’s MAD//Fest theme was The Human Touch. The reasoning? As AI makes it easier for brands to drift into the sea of sameness, the festival is a chance to “demonstrate what sets us apart and explore how to leverage the best tech and innovation to gain a marketing edge, rather than serve up generic slop.” As MAD//Fest’s official podcast partner, we served up anything but. Across three jam-packed days, we chatted to brands and marketing leaders redefining what good looks like across social, performance media and sports marketing, from PepsiCo to Virgin, Formula E, Charlotte Tilbury and Sport England.  

And because we don’t believe in FOMO, we’re sharing our top takeaways from each and every podcast with you.

Download the report to learn how brands and marketing leaders are redefining what good looks like across social, performance media and sports marketing, from PepsiCo to Virgin, Formula E, System1 and Aviva.